Strategically located at Corso di Francia, 121, this billboard commands visibility along one of Rome’s major arterial roads connecting the city center with the northern districts. Nestled within an upscale residential and commercial neighborhood, the site benefits from constant vehicular flow and daily commuter traffic heading toward Ponte Milvio, Vigna Clara, and the Olympic Stadium.

The area is a dynamic junction where business professionals, affluent locals, and sports fans intersect—particularly during high-profile events at Foro Italico and Stadio Olimpico. With its proximity to elegant boutiques, gourmet restaurants, and embassy offices, Corso di Francia captures a refined yet energetic audience. The billboard’s placement ensures maximum impact, reaching a diverse and influential demographic moving between the capital’s historic and contemporary quarters.