Powerful 2-sided LED installation on Corso Genova, right at the gateways of Piazzale Cantore, one of Milan’s busiest and most strategic squares. Designed to capture traffic flowing in both directions, it delivers maximum visibility to cars entering and exiting the area, while dominating the square from above.

Surrounded by constant movement and dense urban life, this position benefits from heavy car traffic and a steady stream of pedestrians throughout the day. Set at the crossroads between central Milan and the Navigli area, this site stands out in a high-energy environment where mobility, visibility, and attention naturally converge—making it an ideal touchpoint to reach audiences on the move.