Presenting an extraordinary maxi-billboard at Viale Edmondo de Amicis 22, a prime link between Milan’s Centro Storico and the vibrant Navigli/Darsena waterfront. The area combines strong retail flows from Via Torino and Porta Ticinese with the city’s most popular nightlife and dining scene, ensuring visibility from morning shopping through late-night leisure.

Steps from the new M4 “De Amicis” metro stop, the site connects directly to Linate Airport and Milan’s key districts, amplifying reach across commuters, residents, tourists, and students. With Università Cattolica, Sant’Ambrogio, and the Tortona Design District nearby, this location blends heritage, lifestyle, and commerce—making the billboard a landmark touchpoint for a diverse, high-value audience.