Positioned along Strada Statale 51, just before the main entrance to Cortina d'Ampezzo, this billboard offers prime exposure on one of the most heavily trafficked routes into the city. Visible to all incoming visitors—from day-trippers and ski enthusiasts to luxury holiday makers—it captures attention at a key moment, right before they reach the heart of Cortina.

Thanks to the curve in the road right before it, the billboard benefits from uninterrupted sightlines and prolonged viewing time, thanks to the road’s natural slowdown and panoramic setting. It's an ideal touchpoint for brands looking to connect with a diverse, high-value audience as they enter one of the most renowned alpine destinations in the world.