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Moscova 28.

Milan

This huge LED wall is located on Via della Moscova, along one of the main routes leading to Largo la Foppa.

The street connects the Porta Garibaldi area with Brera and is one of the city’s most dynamic urban corridors, crossed every day by thousands of professionals, students, and residents, both day and night.

With a mixed audience of locals, commuters, and visitors moving between business districts and nightlife hotspots, Via della Moscova sees a constant flow of both pedestrian and vehicular traffic throughout the day. It’s an ideal context for beverage and lifestyle brands looking to stand out where their audience naturally gathers. Don’t miss your spot.

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City.

Milan

Type.

Maxi Billboard

Active Times.

8am - 10pm (Winter Season)

7am - 11pm (Summer Season)

Size.

image

10m x 5m

= 50sqm

Monthly Footfall.

697.582+

Passage Type.

directions_car
Vehicles
23%
directions_walk
Pedestrians
67%

Top 3 Interests:

1. Culture

2. Beauty

3. Travel

Source: Blimp

Gender.

female
Female
44%
male
Male
56%

Daily Reach.

percent
91%

Top Choice for:

man_4
Baby Boomers

Goes Live in:

April 2026