Strategically located at Piazza della Rovere 109, this billboard boasts outstanding visibility from Lungotevere, even from long distances. Positioned at a key junction between Trastevere, Prati, and the Vatican, it captures steady traffic flow from both vehicles and pedestrians.

Surrounded by major landmarks like St. Peter’s Basilica, Castel Sant’Angelo, and Ponte Vittorio Emanuele II, the area attracts a diverse mix of tourists, diplomats, and locals. With its prominent placement and high daily exposure, the site offers powerful visibility in one of Rome’s most iconic and transited zones, without compromising on visual impact and positioning.