Streetvox x Dinobros - Game Night on Naviglio Grande, Milan.

Streetvox Play turned our LED screen on the Naviglio into a giant live arcade. For one evening, passersby scanned a QR code on screen and their smartphones instantly became game controllers, letting them play in real time on the large-format display, with no app or download needed.

The two-hour event brought people together around the screen, with players taking turns while onlookers cheered them on. An interactive format that changes how audiences engage with digital out-of-home, and that can be fully customized with a brand’s own visuals, characters and messaging.

Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.

Build Confidence. Set the Streets. Create Buzz.