To launch Glocky’s highly new music project, Believe Music, Mast, and Streetvox created a bespoke OOH activation designed to build anticipation and maximize impact. A custom billboard covering concealed the campaign artwork, creating intrigue and transforming the unveiling into a true reveal moment.

On launch day, the installation became the stage for an exclusive fan gathering, featuring a first listening session, merchandise giveaways, and a live celebration with the artist.

The activation transformed a traditional urban advertising space into an experiential destination, generating organic engagement, social amplification, and a memorable launch experience.

Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.

We also designed, produced, and installed a custom-made glass showcase to host a 1:1 reproduction of the latest F1 car engineered by Moneygram HAAS. In a technological binome of spectacle and design, the projections and the installation grabbed the attention of the whole city and brought visitors into the exciting world that is the racing car universe.

Build Confidence. Set the Streets. Create Buzz.