Ichnusa turned our 160 sqm billboard at Ripa di Porta Ticinese 27 into a large-scale mural artwork by Sardinian street artist Sardomuto. The work, titled Polpo a rendere, took shape as a live artistic performance: a giant octopus entangling discarded bottles, conveying a powerful environmental message.

The project began with initial painting in the workshop and was completed with final touches applied on-site, in full view of passersby. A striking public art intervention that brought environmental awareness to the streets of Milan.

Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.

Build Confidence. Set the Streets. Create Buzz.