Anamorphic performs better if it looks real — so we just made it real. 👜

Anamorphic video stops people in their tracks. But for a luxury brand, stopping them isn't enough — you need the real fabric, the real finish, the real face. Almost every anamorphic spot today is fully 3D/AI: striking, but flat exactly where it matters.

That's why we created Hybrid Anamorphic — real model and product shot live in studio, integrated into a 3D environment with no location limits. The quality of the real. The freedom of the digital.

The anamorphic format delivers: +44% aided ad recall, +67% top-of-mind awareness. And on top of that, one shoot becomes three assets — flagship LEDwall, 9:16 DOOH, and social. From the LEDwall to feed.

Our promise: one partner, from first call to going live: we produce the content and manage the DOOH spaces that host it. Check out how NIDO achieved both performance and visual fidelity thanks to this new approach.

Hybrid Anamorphic is an evolution of anamorphic 3D that solves its biggest limitation: most anamorphic content today is fully digital, and while that looks striking, it falls flat exactly where realism matters most — skin, fabric, texture, light.

This technique blends the two worlds. A real subject and real product are shot live in studio, then integrated into a fully three-dimensional digital environment, free from the constraints of any physical location. The result keeps the tangible quality of a real shoot while gaining the creative freedom of a digital one — genuine texture and presence combined with impossible scale and depth.

Because the environment is built digitally, a single studio shoot can be adapted across multiple formats and placements, from large-format displays to vertical and social formats, without repeating production.