Paris Texas took over Milan Fashion Week 2023 with a three-night Wild Projection campaign. The striking visuals illuminated the city’s most strategic locations, the Fashion District, Garibaldi, Brera, San Babila, Corso Magenta and more, creating an unmistakable presence throughout Milan.
Rather than simply appearing in the city, Paris Texas became part of its rhythm: a bold, nocturnal signature woven into the energy of Fashion Week events. A campaign that didn’t just accompany the week, it lived within it.
Client.
Paris Texas
Location.
Milan
Timeframe.
September 2023
Duration.
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We all know Guerrilla activities are meant to capture attention. But about capturing the night? Streetvox continues the tradition of disruptive activities: Wild Projections are suitable for all audiences and areas. Choose iconic buildings and other urban locations such as drywalls, monuments, etc...
The City is your stage. A privileged place for live contacts between consumers and brands; in it are expressed the most direct and unexpected ways. A true space of free expression, it’s an inexhaustible source of inspiration and it offers an infinite range of possibilities. It allows a creative and resolutely disruptive approach to meet multiple brand expectations and objectives.
Build Confidence. Set the Streets. Create Buzz.
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