JTI launched the new Ploom X device in Milan through a multi-media campaign that culminated in the Streetvox-powered special DJ Set and animated billboard in Corso Garibaldi.

The trendiest area in the city was literally lit up with projections and the tracks by guest DJ Andrea Damante, creating a one-of-a-kind experience.

Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.

Build Confidence. Set the Streets. Create Buzz.