"Feels Like Prada" was a global campaign that left a lasting impression on the collective memory. Prada "dressed" buildings in the most central areas of the world's fashion capitals, including Milan, covering entire facades with patterns inspired by the latest fabrics presented during 2021 Fashion Week.
Streetvox oversaw the activation in Milan, transforming a building in Porta Venezia with the striking black-and-white pattern, the most recognizable of the campaign.
This activation instantly made Prada's motifs iconic, turning OOH advertising into a form of urban art. The campaign set a new precedent, becoming a case study and establishing a trend for future fashion campaigns.
Client.
Prada
Location.
Porta Venezia, Milan
Timeframe.
September 2021
Duration.
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Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.
We also designed, produced, and installed a custom-made glass showcase to host a 1:1 reproduction of the latest F1 car engineered by Moneygram HAAS. In a technological binome of spectacle and design, the projections and the installation grabbed the attention of the whole city and brought visitors into the exciting world that is the racing car universe.
Build Confidence. Set the Streets. Create Buzz.
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