During the Christmas season and in occasion of the opening of its new location, QC Spa of Wonder activated a branded newsstand in Rome’s Prati district, with the campaign claim "Make a WIsh".
The fully customized newsstand became an immersive brand touchpoint focused on gamification: a capsule machine invited passersby to play and win prizes such as branded gadgets, samples, and spa entrances. The space also functioned as a sales point for QC Spa of Wonder service packages.
The activation concluded with a dedicated event featuring a DJ set, music, micro-influencers, and branded drinks, turning the newsstand into a festive meeting point and reinforcing the brand’s experiential and social dimension.
Client.
QC Spa of Wonder
Location.
Prati, Rome
Timeframe.
November 2025
Duration.
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Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.
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