Milan/Domminaction
Tiffany & Co. Blends into Milan’s Historic Center
For the highly anticipated Tiffany & Co. campaign starring actress Anya Taylor-Joy, the luxury brand partnered with Streetvox to create an OOH campaign in the very heart of Milan—Piazza Duomo.
The brand’s iconic Tiffany Blue took over the pedestrian area of Corso Vittorio Emanuele II, extending to Piazza San Babila, with nine Tiffany & Co.-branded kiosks seamlessly integrated into the cityscape. These kiosks were connected to eighteen 75” LCD screens, creating a striking visual experience. Surrounded by culture, museums, and luxury boutiques, the Tiffany kiosks became part of a scenography that enhanced both the brand and the city’s architecture, embodying the magic of OOH communication at its finest.
Client.
Tiffany
Location.
Piazza Duomo, Milan
Timeframe.
November 2023
Duration.
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Activations are special projects designed to insert the brand in the urban context and to deliver a time and location-specific message. While the look and shape of the project may vary significantly, Streetvox's aim remains the same: be seen, be discussed, be in the loop.
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