London Pavilion is back on air — lighting up the place where London’s pulse turns into spectacle.

At the vibrant crossroads of Regent Street, Haymarket, Shaftesbury Avenue, and Coventry Street, the London Pavilion stands as one of the most iconic and high-impact advertising landmarks in the UK capital.

Managed by Streetvox, this 250+ sqm megasite continues to attract the world’s most prestigious brands — and its latest star is Max Mara.

Located right in the heart of Piccadilly Square, where culture, fashion, and entertainment intersect, the London Pavilion offers brands an unparalleled platform for visibility.

With over 11.7 million monthly impressions, the site is surrounded by some of London’s most celebrated attractions — from the legendary theatres of the West End to the luxury boutiques of Regent Street and the ever-vibrant nightlife of Soho.

It’s an area that never sleeps, where every moment is an opportunity to be seen.

For its most recent campaign, Max Mara transformed the Pavilion into a beacon of Italian elegance. The brand’s refined aesthetic, paired with the site’s immense visual power, created a moment of pure sophistication in one of the world’s busiest urban settings.

With its prime positioning and Streetvox’s expertise in curating premium OOH experiences across Europe’s most prestigious locations, the London Pavilion continues to be more than a billboard — it’s a cultural landmark where global brands connect with millions through art, fashion, and urban storytelling.